Samsung Note 7 meledak siapa yang diuntungkan?

Masih ingat dengan kasus meledaknya hape canggih Samsung Note 7 beberapa waktu lalu? karena beberapa insiden itu, Samsung terpaksa menarik semua Note 7 yang berada di pasaran bahkan yang sudah ditangan pembeli. Hingga Samsung terpaksa mengeluarkan biaya yang sangat besar untuk proses penarikan Note 7 ini, kira-kira sebesar 1 milyar USD atau sekitar 13,1 trilyun rupiah. Nah.. terkait Samsung Note 7 meledak, siapa yang diuntungkan?

Banyak pihak memprediksi bahwa Apple dengan iPhone 7-nya yang akan mengeruk keuntungan, Karena berdekatannya waktu peluncuran kedua hape canggih nan mahal tersebut. Saya sendiri memiliki pemikiran yang sama. Namun realita berkata lain. Menurut data yang dihimpun Gartner, Apple gagal memanfaatkan momentum tersebut untuk meningkatkan penjualan di kuartal 3 2016 (jul-sept). Tercatat Aplle hanya bisa menjual sekitar 3 juta unit smartphone, yang artinya hanya 11.5% pangsa pasar iOS di penjualan smartphone baru. Menurun jika dibandingkan periode yang sama di tahun 2015 yang sebesar 13%.

Kalau yang diuntungkan bukan vendor asal negeri Paman Sam, lalu siapa? Lagi berdasarkan data Gartner, vendor hape pintar asal negeri China yang berhasil mengeruk keuntungan dari tragedi Samsung Note 7 meledak. Huawei dan OPPO berhasil membukukan penjualan yang meningkat cukup baik di periode Juli-September 2016. Bahkan OPPO berhasil menjual dua kali lipat dibanding tahun sebelumnya, dari hanya 12 juta unit menjadi 25 juta unit smarthone terjual.

Prestasi vendor hape pintar dari negeri China memang patut diacungi jempol. Bayangkan saja bagaimana dahulu barang yang dibuat disana kualitasnya terkenal buruk. Kini hampir semua merek ternama membuat hape pintar (pabriknya) di negeri Panda, bahkan iPhone pun berlabel ‘Made in China‘.

 

 

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