Sekilas yang terjadi di harbolnas 2016.

Di penghujung tahun, selain perayaan tahun baru, hari belanja online nasional atau harbolnas 2016 menjadi event yang ditunggu-tunggu masyarakat Indonesia. Pesta belanja dengan diskon hingga 95% yang dilangsungkan hanya tiga hari di penghujung tahun ini meningkat jauh dibanding tahun sebelumnya.

Seperti apa catatan peningkatan aktivitas harbolnas 2016? Simak terus artikelnya sampai habis yah.

Sekitar 61% pengguna internet Indonesia membelanjakan uangnya di harbolnas, sekitar 211 toko/mall online turut serta meramaikan pesta diskon, dan diperkirakan total transaksi 12-14 Desember 2016 mencapai 3,3 trilyun rupiah secara akumulasi (revisi).

Tiga kategori dengan pembelian tertinggi disumbang oleh produk fashion (68%) disusul produk teknologi/gadget (44%) dan produk elektronik rumah tangga.

Dari data Google, sekitar 71% transaksi dilakukan secara online melalui smartphone. Menariknya adalah sekitar 27,6% membeli 2-3 barang dalam sekali transaksi.

Event harbolnas mematahkan persepsi masyarakat umum yang menyatakan bahwa wanita lebih gila belanja, karena pada harbolnas 2016 ini sebanyak 61% pelakunya adalah laki-laki.

Dan pastinya harbolnas tahun depan akan sangat ditunggu, karena sekitar 94,8% pelaku transaksi akan kembali menghabiskan uang mereka di Harbolnas 2017.

 

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